50 years B+D: From the spontaneous idea to the legendary Schiri set original






A little mishap - the beginning of a big story
1975 - Winfried Baaser, then an active referee in the second highest German football league and assistant in League one, had one day a serious experience: he forgot all of his equipment before an important game. An apparently little mishap - but it became the origin of a great success story.
He then only managed to play badly than right, because in order to be able to whistle at all, he had to borrow all the utensils in the neighborhood around the venue in advance. The focus was there and the game line was accordingly.
A school jacket as a template for a world first
When he arrived at home, he quickly reached the school blanket of his daughter Viola, which was actually intended for pens and eraser. He adapted it to his needs, and the "Schiri-Set Original" came out-the first folder worldwide, in which pipe, note cards, yellow and red cards as well as a pens were practically and at hand. From then on, Baaser no longer played without checking in advance whether the new case was on board.
With courage, happiness and know-how to success
However, a brilliant idea alone is not enough. Baaser found the courage to become self-employed and was lucky enough to be able to place an order certificate in the official DFB referee newspaper. So he reached every active referee in Germany in one fell swoop. The response was overwhelming: 30,000 units sold in the first year. This result laid the foundation for a company that in the following decades should be a synonym for quality, innovation and real insider know-how in the referee requirement.
Family tradition and constant quality
Today Baaser's daughters Viola and Noel continue the family business with their mother Dagmar. Even after almost 50 years, the Schiri-Set Original is a heart of the range-continuously modernized and improved, but still committed to the proven basic concept. This real original is only available from B+D, which still stands for the highest quality and extensive functionality. This shows impressively how an apparently simple but ingeniously conceived idea can survive generations and shape an entire market.
Pictures of the current set


